Geneva motor show cancelled for 2021

The Geneva motor show, one of the biggest events on the car industry calendar, will not take place next year – with organisers saying that the bulk of exhibitors had indicated they would not attend.

This year’s running of the Swiss event, due to take place in March, was cancelled at the last minute due to the coronavirus pandemic. That left organisers facing a major financial shortfall.

The Foundation of the Geneva International Motor Show (FGIMS) has been considering plans for the future, and had been in talks with the State of Geneva over a loan to shore up its future. But after surveying exhibitors they have now scrapped plans for next year.

In a statement FGIMS said: “A majority of GIMS exhibitors who took part in a survey stated that they would probably not participate in a 2021 edition in and that they would prefer to have a GIMS in 2022.

“The automotive sector is currently going through a difficult phase, and exhibitors need time to recover from the effects of the pandemic. Furthermore, it is far from certain that the current health situation would permit the organisation of an event attracting more than 600,000 visitors and 10,000 journalists next spring.”

The FGIMS added that it would now refuse the 16.8 million Swiss franc (£14.1 million) loan from the state of Geneva, because it had been contingent on an event being organised in 2021.

In order to ensure the long-term future of the event, the FGIMS has also decided to sell the motor show to Palexpo SA, the firm that runs the Geneva exhibition centre it is held in.

The coronavirus pandemic has proven a major blow to several already struggling motor shows. As well as Geneva, this year’s Paris, New York and Detroit shows have all been cancelled, while the Beijing show was delayed from April until September.

Paris organisers have already indicated that event will not run again in it’s traditional form, while there are also questions over the future of Germany’s biennial motor show, which rotates with Paris on the calendar. The German event is due to move from it’s long-time home in Frankfurt to Munich next year.

James Attwood

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