Audi taps into the deft touch and motorsport knowledge of rallycross driver and hoonigan Ken Block.
Rally driver Ken Block who is best known for his sideways antics has partnered with Audi to help the brand spring into its electrified motorsport future.
At 53 years old Block remains an avid lover of motorsport and, in particular, things that go fast and sideways. However, this new relationship with Audi sees the petrol-head focus on electrification: “Electric mobility is the future”, says Block. “I see the electric car as a leap forward for us as a society in order to create something that can not only reduce emissions and hopefully make the planet a better place. But not only that: it’s also about performance. I love anything that makes me go faster. Electric cars can do that. And as far as sound goes, I have kids who don’t care about that. They think that the sound of electric cars is just as cool as the sound of internal combustion engines.”
Getting up to speed, Block has already taken Audi’s e-tron GT for a spin and is impressed: “The Audi RS e-tron GT1 really surprised me. The design is exquisite with great attention to detail and a perfect finish. The driving experience is amazing: the car is incredibly fast and handles very well. The center of gravity is very low so you can change direction quickly.”
Block will be working with Audi on electric mobility and the team there says that it will include performance as well as technology and design.
“Audi stands for ‘Vorsprung durch Technik’,” says Oliver Hoffmann, Board Member for Technical Development at Audi. “Every day we are trying to push boundaries to create the future of mobility. Our goal is to fascinate our customers with progressive design, innovative technology and a broad digital ecosystem. I am delighted that we were able to attract Ken Block and his team to Audi.”
“Ken Block shares our love of performance,” says Head of Audi Brand Henrik Wenders. “He has the ability to inspire people. With his progressive thinking, he will accompany us on our way into an electrifying future. Welcome to the team!”
“At Audi, motorsport is paving the way for future technologies,” says Julius Seebach, Managing Director of Audi Sport GmbH and responsible for motorsport at Audi. “Electrification is a game changer, just like quattro drive once was. With Ken Block, we’ve got exciting things in store that go perfectly with our strategy.”