French firm will introduce sports car sub-brand to the highest level of motorsport as psrt of major promotional boost.
The Renault F1 team will be rebranded as Alpine F1 for next season, as part of a major push for the performance sub-brand.
The French giant’s F1 outfit, which is run from Enstone, Oxfordshire, will carry the name and colours of the revived sports car firm. The 1.6-litre hybrid powertrains will remain branded as Renault E-tech units, ensuring the car firm retains an identity in F1.
A promotional image released by Group Renault teases a car finished predominently in Alpine’s signature blue, but with the rear of the car colours in red and white, likely to reflect the French flag.
New Group Renault boss Luca de Meo said: “By introducing Alpine, a symbol of French excellent, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport. We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts.”
The Alpine F1 will continue to be headed by Cyril Abiteboul, who recentl took responsibility for the full Alpine brand as part of a major Group Renault reorganisation. He said that Alpine “brings a new meaning, new values and colours to the paddock”, adding that the team would benefit from planned new technical rules and a cost cap being introduced for 2022.
He added: “Alpine has its place in Formula 1 and can challenge for victory.”
In its original incarnation was best known for success in rallying with the A110. Since Renault revised the brand an Alpine-branded squad has run in the second-tier LMP2 sports car prototype class, competing at the 24 Hours of Le Mans.
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