Hyundai Grandeur: retro luxury flagship gets EV treatment

HomeCar NewsHyundai Grandeur: retro luxury...

99 hyundai grandeurHyundai has marked the 35th anniversary of its seminal Grandeur luxury flagship with a retro-styled electric version, as the latest in a series of one-off concepts celebrating its most important historic models.

The Heritage Series Grandeur mixes the blocky styling of a first-generation Grandeur with a raft of modern cues in a style that Hyundai calls “retro-futurism”.

The large chrome grille on the front of the car is one of the updated styling features, with new LED headlights designed to mimic the appearance of pixels – similar to those that adorn the new Ioniq 5. The rear lights have been updated in a similar fashion, while new wheels and side cladding add to the retro look.

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In contrast to the largely unchanged exterior, the interior has been completely redesigned. The traditional dials and dashboard have been replaced by a digital instrument cluster that seamlessly flows into a widescreen infotainment system.

The piano-inspired dashboard also contains an integrated soundbar, which works in conjunction with an 18-speaker sound system to produce acoustics “similar to that of a concert hall”.

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A second screen in the centre console is used to control this system, along with various driving functions. This screen also controls the most unique feature of the Heritage Series Grandeur – a virtual piano, developed by musical instrument manufacturer Samick.

The armrest between the front seats hides a secret storage compartment, with a metal gear selector poking out from the centre console, and the cabin is finished with a combination of wood and gloss materials.

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The rear passenger compartment has also received a redesign. The burgundy velvet upholstery is complemented by nappa leather seatbacks and special lighting, including what Hyundai calls an “infinity mirror” surrounded by LEDs.

The Grandeur has had its 2.0-litre petrol engine replaced by an electric powertrain, though Hyundai has not specified which unit is used.

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The original Grandeur, which was built on the same platform as the Mitsubishi Debonair, never made it to Australia, though it proved to be a hit in South Korea. The luxury flagship is still on sale, now in its sixth generation.

The concept joins a reimagined Pony as part of Hyundai’s heritage series, which sees iconic cars from the brand’s past restomodded. A rebuilt version of the Galloper, Hyundai’s first SUV, is due to join the series in the future.

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Jack Harrison

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