New all-electric Peugeot 3008 SUV to pioneer a new generation of interior design and interface.
The next generation i-Cockpit layout has been teased ahead of the all-new Peugeot 3008’s official unveiling. The new interior architecture is set to make its debut on the forthcoming SUV, which will go all-electric when it’s revealed in the second half of this year. Brand boss Linda Jackson confirmed recently that the 3008 will be the first Peugeot to sit on parent firm Stellantis’s new platforms for pure-electric vehicles, with the STLA Medium underpinnings chosen for the new e-3008.
The new generation interior architecture has a similar design concept to the one Peugeot pioneered over a decade ago, but comes with a new design for the low-set steering wheel and a screen panel positioned above it. This new panoramic i-Cockpit layout combines the two screens, with a digital dash and the main touchscreen, linked into one housing. Peugeot says this configuration is a 21-inch high-definition panel that combines the instrument cluster and secondary functions.
Then there’s a touch-sensitive panel below this, which replaces the piano key-style shortcut buttons on current Peugeot models; this will allow users to jump between the most frequently used areas of the system as well as being customisable to the driver’s preferences. It does, however, look like the car’s climate controls will be incorporated into the touchscreen set-up, because no physical controls are visible. Expect a good degree of customisation on offer when it comes to the look and layout of the widescreen display, too.
The teaser also reveals the e-3008’s new generation interior design, which is clearly an evolution of the current 3008’s interior when it comes to the layout and materials. Peugeot will once again make extensive use of fabrics and textured metallic materials, while a large centre console featuring cup-holders and storage cubbies is also present. This is possible thanks to a minimised gear selector that now sits on the dash.
Speaking to Automotive Daily (and combined with early shots taken by our spy photographers), Peugeot CEO Linda Jackson has also given us an indication as to how the e-3008 could look.
“I would express it in a different way”, she told us. “Why do customers buy SUVs today? Because they like a slightly higher driving position. Because they like the security. Because they like the modularity. There’s no visibility that customers will change from that, so the challenge is how do we create that in a more aerodynamic way? It’s going to change the shape.”
Jackson’s Stellantis colleague, Citroen CEO Vincent Cobée, told us previously that EVs will kill off the SUV as we know it, due to a greater emphasis on aerodynamics. So we put that question to Jackson to get an idea of future designs and bodystyles.
Expect the new e-3008 to still offer a raised driving position and ride height when it breaks cover later this year, but we also anticipate a sleeker roofline towards the rear end, reducing the car’s drag to improve the all-electric machine’s range. A new grille treatment inspired by Peugeot’s Inception concept revealed earlier this year at CES will likely feature, given that the brand previously outlined that Inception “will inspire Peugeot’s future products from 2025”, when deliveries of the new e-3008 are likely to start. This new, faired-in face will boost efficiency.
“Even if you take a 408, which is neither an SUV nor a sedan [saloon], it’s a crossover”, added Jackson. “It’s a cross between the two, a dynamic fastback, whatever you want to call it. For me, that’s where it will change. There’s no doubt, when we used to have these very high SUVs, they’re not aerodynamically suited to efficiency, so inevitably they will change.