Jeep Avenger rival will champion car subscriptions in a bid to ‘talk to’ new, younger customers.
While we wait to see official images from Volvo of its EX30 electric crossover, spy photographers have caught the model testing for the first time.
There is camouflage on the bodywork but the images do reveal the model’s new shape, including a hint of what the headlights and fascia will look like.
Most prominently, the EX30 prototype showcases Volvo’s new headlight design, which takes a modernised, narrow shape for the first time.
The EX30 will be the firm’s new entry-level electric car and will be fully revealed on 7 June. The compact crossover will enter the market later this year as the firm’s smallest production model yet. It has been designed around the subscription ownership model in a bid to help the firm win over a younger audience.
With sales set to kick off in Australia next year, the EX30 will sit below the existing Volvo XC40 Recharge in a growing line-up of electric SUVs, which is to be headed by the recently revealed EX90.
A subscription ownership model is set to make it more affordable to Generation Z buyers – people born between the late 1990s and early 2000s – according to Volvo CEO Jim Rowan.
He added that subscriptions allow the brand to “talk to new customers”, having previously said Volvo “has never really spoken to that young demographic”.
Volvo said: “It’s a car that will be crucial to our strategic ambitions in shaping the future of mobility and becoming a fully electric car maker by 2030.”
With the EX30 sitting firmly in one of the fastest-growing segments, it will be key to Volvo achieving its target of selling 1.2 million cars annually by the middle of the decade, with half of those fully electric models.