Alfa Romeo Giulietta taken off sale after 11 years

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Alfa Romeo has taken the Giulietta off sale after 11 years, making it one of the longest-lived mainstream cars in recent years.

The decision to axe the family hatchback was made last year, and it means the Giulia saloon and Stelvio SUV and are the only Alfa Romeo models left sale.

Talking to Automotive Daily’s exclusive partner Autocar in 2020, Alfa Romeo product marketing boss Fabio Migliavacca said: “The trend is to have SUVs in the C-segment, so the Tonale SUV will be the replacement for Giulietta.”

He added that Alfa Romeo is focused on ensuring that it will have comparable driving dynamics, despite being an SUV. “We don’t expect driving dynamics to be a weak point for the Tonale,” he said.

The Giulietta, which made its debut at the 2010 Geneva motor show, sold just 10,817 units across Europe in 2020 – less than half of its 2018 figure of 26,632. It was originally scheduled to be withdrawn in late 2020 but is likely to have remained on sale for a few additional months as a result of delays incurred by the pandemic.

Alfa Romeo will now have no B-segment product to offer for almost a year, as production of the Tonale has been delayed until 2022, after new CEO Jean-Philippe Imparato demanded better performance from plug-in hybrid variants.

“We’re boosting the level of electrification,” Alfa Romeo said of the delayed crossover. “The Tonale will be the first milestone in the future of Alfa Romeo, and we want to be on the market with the most updated electrified offer, leveraging on the Stellantis technology and know-how.”

The Tonale will be the Alfa Romeo’s first plug-in hybrid and will sit beneath the Stelvio in the brand’s SUV line-up. It’s expected to utilise a similar set-up to the upcoming Jeep Compass PHEV, with a promised electric-only range of 50 kilometres.

Jack Warrick

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