Bentley celebrates best sales in 102-year history

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1 bentley crewe factory 0Bentley has announced a record first-quarter performance, with sales up by 40% from the same period in 2020 and profits increasing to AUD$100 million.

While the Bentayga remains the best-selling car in the range, accounting for 40% of the mix, it’s the new Flying Spur that has really helped the British firm’s global sales. The saloon is especially popular in China, where overall Bentley sales have increased by 187% from the first quarter in 2020. Last year, the model was in between generations, hence the significant uptick this year.

Elsewhere, sales are up by 17% in America and 15% in the UK. A spokesperson told us: “We were worried about the Middle East and the UK last year, but both those markets have picked up as well.” This is despite the UK being in lockdown for the first three months of 2021.

As the spokesperson points out: “Our networks have adapted. Adrian Hallmark himself [Bentley’s CEO] has done three zoom calls with buyers of the Blower and Bacalar over the process of speccing and updating their cars, and in many cases, they haven’t come to Crewe.”

1 bentley bentayga speed 2019 uk fd hero front 0“We remain cautiously optimistic for the rest of the year because we don’t know what’s going to happen tomorrow. Fortunately, because our volumes are so small, relatively, and because we still have the luxury of good stock levels… we are not, right now, seeing any parts shortages. It means we can continue to produce cars at 100% of our capacity.”

The order book is also looking healthy. With orders increasing by 50% in this quarter compared with last, it represents the highest ever order bank in Bentley’s history.

Notably, 75% of the new orders have come from new customers, which in turn is also having an impact on the popularity of certain options. Previously, burr walnut has been the most requested veneer for the dashboard, but that has now been overtaken by piano black, for example.

Piers Ward

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