Office for Zero Emission Vehicles seeks design that will make public EV chargers interesting to look at.
Is this the way to help spread awareness of electric cars? In a turn to greener pastures, the Government in the UK is incentivising industrial designers to come up with the next new iconic red phone box.
Details listed online by the Office for Zero Emission Vehicles (OZEV) – part of the Department for Transport (DfT) – say the brief is to develop an “iconic, functional public EV chargepoint” that has the potential to become “a piece of iconic British street furniture”.
The design, OZEV says, will be “a guide for local authorities and companies who wish to use it”, with the aim of generating “excitement” for the public EV chargepoint rollout.
Commenting on the advertising of the new contract, Sir John Hayes MP told the Times: “We do need to think of something like the Gilbert Scott phone box or the pillar box, something that people can immediately identify and it should be something that of itself becomes a design classic.
“We shouldn’t be frightened of having a design that is of sufficient quality that would look good in all kinds of places. It isn’t just something that is brazenly metropolitan or its opposite.”
The UK announced last year that new conventional petrol and diesel cars will be banned from sale in 2030, with hybrids following in 2035. The aim is for virtually all cars on UK roads to be electric by 2050, by which point the country is planning to be carbon-neutral.