Major range expansion set to continue despite Covid-19 disruption as Ferrari plans to reveal two new models this year, and its commercial chief has hinted they will continue the push into new markets.
The firm launched five new models in 2019, including the F8 Tributo, SF90 Stradale and Roma, as part of a major range expansion that’s set to include 15 cars in a five-year window.
At the unveiling of the Roma, Enrico Galliera said that 2020 would be “a year of consolidation” to support those launches. But when asked more recently if that meant Ferrari won’t unveil any new cars this year, he told AutoDaily’s exclusive partner Autocar: “We’re always planning to do something more, and we intend to make some news. We will launch two new models by the end of the year.”
Galliera was speaking before the Cover-19 pandemic forced Ferrari to suspend production at its Maranello factory, and the ongoing threat could lead to the unveilings being delayed.
Ferrari is understood to be amending its plans for the rest of this year before an investors’ presentation in May but, with production slated to resume in early May, it could still continue with its expansion.
According to Galliera, the new cars were scheduled to be revealed in the second half of the year before the closure. While he wouldn’t offer any details about them, he did hint that they will continue Ferrari’s range expansion, saying: “We’ll keep looking at new, untapped markets.”
Regarding 2020, Galliera said: “We need to consolidate the launch of our five products from last year but, while doing that, we don’t stop looking for opportunities to grow as a company and business.”
When asked what segments Ferrari is looking at, beyond the Purosangue SUV that’s due in 2022, Galliera said: “Potentially every segment is of interest to us, with the caveat that Ferrari is in the luxury sports car market.
“We can enter every market in which we can deliver a car that meets our position as a luxury car firm. We have certain limitations connected to the [sportiness] of the car: Ferrari is a sports car manufacturer.
“When we look at new segments, we have to keep in mind the soul and positioning of the Ferrari brand, and that’s our only limitation. There are some natural segments, such as sports and GT cars, but we can look to others as long as they’re consistent with our heritage.”