The first Genesis G90 spy pics taken

Newly arrived premium brand’s luxury sedan flagship is seen for the first time in spy shots.

Genesis looks to be readying a large luxury sedan to rival the Mercedes-Benz S-Class in Europe, as our photographers have spotted a prototype on German roads.

Likely to be called the G90 (in line with the Korean brand’s size-determined naming strategy), it will succeed the current-generation car, which has been on sale in the US and other global markets since 2015.

An Australian release hasn’t yet been confirmed. However, for Europe, we assume the fact that it’s testing in Germany means the car will play a part in Genesis’s European launch plan.

The G90 appears larger than the G80 but shares its narrow, double-stacked front headlights and looks to have a metallic, shield-shaped imposing front grille, as seen on many other Genesis models.

Intricate alloy wheels and chrome trim elements hint at the car’s luxury positioning.

If the recently announced G80 and GV80 prices are anything to go by, it will likely undercut its German rivals by a notable margin.

A European launch for the G90 would make sense in line with its new launch plan there, although Tyrone Johnson, Genesis Europe’s vehicle development chief, said launching there will be the brand’s greatest challenge.

Dominique Boesch, Genesis’ Europe boss, calls the region the “spiritual home of the premium car market” but believes the Hyundai-owned brand has the “ingredients to stand out.”

Jack Warrick

" "

Classic Garage: BMW E39 M5 Review

Used car hero: Revisiting the E39 BMW M5. Heavens above, the M5 is awful. It’s not especially fast, it’s certainly not fun to drive and...

The Toyota GR Yaris Story: “We’re only just starting”

The hardcore hot hatchback is already a five-star car, but this, its chief engineer reveals to us, is only the beginning. From the moment we...

Old Ferrari engine inspires the new Squalo V12 design

GTO Engineering’s all-new, hand-built V12 engine will be paired with a manual transaxle gearbox. There are many ways of approaching the design of an all-new...

Related articles