Genesis looks set to use its Mint concept as inspiration for a Polo-sized premium supermini, despite the wider industry turning its back on small cars.
Genesis is looking to expand its electric car lineup with a MINI Electric and Fiat 500e-rivalling small car, inspired by the Genesis Mint concept first shown at the 2019 New York Motor Show.
Brand bosses say there is strong demand for a hatchback-sized EV despite mainstream manufacturers turning their backs on small cars in favour of larger, higher-profit models. Ford will cease production of the popular Fiesta this year, for example, while others focus their attention on compact crossovers and SUVs.
Head of Genesis product planning, Mark Choi, said: “We are looking at expanding our models. One of the key requests we get – especially from Europe – is a smaller-segment model such as the Mint.
“At the moment we are trying to [finalise] the entire lineup”, Choi said. “With the growth in our plant and the capacity, and the cost of making these EVs; the financial side is a key issue. Is now the right time, or will we wait until the material cost is somewhat more balanced?
“We are looking into a smaller model for the European market,” he confirmed. “But the time is to be determined”.
What is the Genesis Mint concept?
Hyundai’s luxury brand first unveiled the Mint concept at the New York Motor Show in 2019. A ‘luxury car for the city’, it was created in collaboration with the firm’s European, US and Korean design studios.
At the time, Genesis claimed the Mint was ‘highly manoeuvrable and exhilarating to drive’, though it has since fallen silent on progress of the project.
While the Mint concept was said to feature 350kW fast charging, it isn’t clear at this stage whether the new small Genesis EV would utilise the 800-volt technology from the GV60, GV70 and G80, or whether it might borrow the more affordable 400-volt architecture from the latest Kia Niro EV and Hyundai Kona.
In an interview in early 2023, chief brand officer Graeme Russell said the Genesis design language would evolve from the middle of this decade, shying away from the traditional combustion-engined styling and introducing new bodyshapes – possibly including the aforementioned supermini, as well as sports cars based around the more recent Genesis X concepts.
“It wouldn’t be particularly original for us if we were doing minor changes or if we perhaps were carrying over bodystyles,” Russell said. “I think there is a confidence from design that we can be progressive and audacious. We have a clear strategy – you maintain momentum by maintaining desirability.”