Lada designer appointed director at Renault’s Mobilize


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Ex-Dacia and Lada designer Jean-Philippe Salar has been appointed design director at Renault’s mobility company, Mobilize.

Jean-Philippe Salar will take over from Patrick Lecharpy, who is retiring after 30 years at parent company Renault. Salar will report to Fedra Ribeiro, chief operating officer for Mobilize, and Laurens van den Acker.

Lecharpy was charged with styling the brand’s early efforts: the Duo two-seater, the Solo single-seater and a portable street-side EV charger designed to enhance urban environments.

“I would like to wish a warm welcome to Jean-Philippe Salar as he joins our family of ‘Mobilizers’,” said Ribeiro. “His experience will be hugely valuable to Mobilize, a brand that must think differently and take account of the entire mobility ecosystem in everything it does.”

After graduating in 1996 in Paris, Salar began his career as an exterior designer for Renault’s utility vehicles.

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His new role at Mobilize is the latest in a string of appointments at Renault, Dacia and Lada, which is now no longer part of the Renault Group. At Renault, he was responsible for the third-generation Renault Clio and its RS variant, before contributing to various iterations of the Renault Megane hatchback.

In 2013, Salar’s work in South Korea as project manager at Renault Samsung Motors included leading the design teams for the development of the Renault Koleos for the Korean market.

At Lada, he was appointed as head of design, where he contributed to the restyling of the Niva, and before that he worked in Romania at Dacia and oversaw the development of the new Dacia Duster, Dacia Sandero and Dacia Jogger range.

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Van den Acker said of Salar: “His extensive experience in the international market, his vision of mobility, his creativity and his enthusiasm will help us respond to the challenge posed by the future of mobility through ever more innovative and flexible solutions.”

Renault brand Mobilize will be responsible for production of its own EVs, charging networks and subscription packages. It is expected to account for 30 per cent of its parent company’s total turnover by 2030 and will focus on reducing environmental impact.

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