LDV MIFA price confirmed for Australia


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The LDV MIFA is priced from $54K in Australia, ushering in a new MPV competitor from the Chinese car maker.

Chinese-owned LDV has confirmed its new MPV called the MIFA is priced in Australia at $53,990 driveway for entry-level Mode model, $63,990 for the mid-tier Executive, and $72,990 for the flagship Luxe.

Based on the electric Maxus MIFA 9 available overseas, the local MIFA will use a 2.0-litre turbocharged engine instead, producing 160kW and 360Nm. Eventually, electric power will also come to the Australian line-up.

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It will be offered with the choice of seven- and eight-seat layouts, with the seven available for order now in a 2-2-3 seating arrangement across all three rows.

“The all-new LDV MIFA is a glimpse into the future,” Says Dinesh Chinappa, LDV General Manager.

“Every new MIFA model will come with a significant level of standard safety equipment, convenient features, fuel-efficient powertrain and more for hard-working Australian families.”

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Equipment includes electric dual-sliding rear doors, premium leather, four-way electrically adjustable Captain’s Chairs, sliding and folding third row to maximise luggage space, and an electric tailgate.

Up front, there’s a 12.3-inch infotainment system and 7.0-inch driver’s display unit. There are also heated seats, a heated steering wheel, digital rear view mirror and wireless mobile charging pad with wired Apple CarPlay connectivity.

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There’s a full complement of driver-assistance technology, including:

  • Autonomous Emergency Braking (AEB)
  • Adaptive Cruise Control
  • ABS, ESP & Emergency Brake Assist
  • Blind Spot Monitoring
  • Lane Departure Warning & Lane Keep Assist
  • Fatigue Reminder & Attention Assist
  • Full LED Adaptive Headlights with Auto Beam Assist
  • Auto Hold
  • Rear Collision Warning
  • Rear Cross Traffic Alert
  • Speed Assist System

The MIFA measures 5270mm long, 2000mm wide and 1840mm tall, while its wheelbase is 3200mm. That means it’s about the same size as the largest version of the Citroen Dispatch panel van, so there’ll be tonnes of space inside. LDV has also fitted the MPV with sliding doors, to help with access in tight car parks.

It’s powered by a 2.0-litre turbocharged petrol engine which delivers 160kW and 360Nm via an Aisin 8-speed automatic transmission, with the claimed WLTP combined cycle economy figure coming in at 9.3L/100km.

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“While it might not share the heart of its electric sibling, the MIFA 9, it does share the fundamentals of evolutionary design, passenger comfort, safety and more. It has advanced the people mover game significantly and we’re looking forward to redefining the segment that has, until now, been dominated by two brands,” said Chinnappa.

“The all-new MIFA is set to shake-up its segment thanks to its sleek exterior styling, the latest safety and technology features, and room for up to seven passengers to travel in comfort and style no matter how far the journey.”

LDV covers the MIFA with a 7-year/200,000km warranty. Servicing intervals are once every 12 months or 10,000km (after the first service). In addition is 5-year/130,000km Roadside Assistance.

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