German rivals say partnership could resume in future; other collaborations remain unaffected
German rivals say partnership could resume in future; other collaborations remain unaffected
BMW and Mercedes-Benz have halted their partnership to develop autonomous car technology, having announced their plans to collaborate in February 2019.
The German car makers said that, following an extensive review, they “have arrived at a mutual and amicable agreement to concentrate on their existing development paths – which may also include working with current or new partners”.
The joint statement added that the partnership could be resumed at a later date and that the firms’ approach to “safety and customer benefits in the field of automated driving remains highly compatible”.
The announcement doesn’t affect the co-operation between BMW and Mercedes-Benz parent company Daimler in other fields. They joined forces with Audi in 2015 to acquire location and technology platform Here. Then in early 2019 they pooled thier mobility services in a AUD$1.64 billion joint venture, which includes car-sharing, electric vehicle charging and ride-hailing.
Explaining the decision, the statement said: “BMW Group and Mercedes-Benz AG were unable to hold detailed expert discussions and talk to suppliers about technology roadmaps until the contract was signed last year.
“In these talks – and after extensive review – both sides concluded that, in view of the expense involved in creating a shared technology platform, as well as current business and economic conditions, the timing is not right for successful implementation of the co-operation.”
While no more details were given, the move shows the increasing importance of non-automotive partners to achieve technology-led goals. It also demonstrates the huge impact of the recent pandemic and the subsequent need for manufacturers to prioritise certain areas of their respective businesses to ensure profitability.
BMW development boss Klaus Fröhlich said: “We have systematically further developed our technology and scalable platform with partners like Intel, Mobileye, FCA and Ansys. Our current technology generation offers very strong, sustainable potential: with extremely powerful sensors and computing power, our robust modular system puts us in an excellent position to offer our customers what they need for many years.”
Mercedes research and development boss Markus Schäfer commented: “Our expertise complements that of the BMW Group very well, as our successful collaborations have proved. Next to decarbonisation, digitalization is a major strategic pillar for Mercedes-Benz. To prepare for the future challenges of a rapidly changing environment, we are currently also sounding out other possibilities with partners outside the automotive sector.”
Rachel Burgess