MG Maze concept inspired by videogames

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screenshot 2021 09 20 at 19.26.38SAIC Design – the London-based styling outfit responsible for MG Motor – has presented the radical new Maze concept as a gaming-inspired compact EV which aims to “bring back driving fun to electrified cars”.

MG’s London design teams have shown off a funky concept car to suit and appeal to the next generation of drivers. The team says the Maze has been designed in recognition of three key principles: “Play is important. Discovery is important. Adventure is important.”

It’s aimed at a new generation of vehicle users, much like the recently revealed Cyberster concept, and draws heavily on themes familiar from “the culture of gaming” and mobile games. SAIC Design said it wanted to capture the “‘at home’ gaming scenario” and convey it in the form of a car.

mg9The Maze has been designed to take part in a ‘real world treasure hunt’ of digital art installations in cities, though it remains a digital rendering for now with no hit of production.


The cockpit, accessed through a vertically opening glass canopy, comprises a pair of ‘zero-gravity’ seats, a video game controller and a screen, in a set-up reminiscent more of a personal gaming suite than a conventional car.

mg2The heavily angled exterior, meanwhile, is shaped around “computers that show off their components and celebrate their processing power”, while the short overhangs and compact proportions hint at its potential manoeuvrability in town. MG notes that the canopy door takes up less space than a normal side-opening door when open.

screenshot 2021 09 20 at 19.26.52As the Maze is a future-looking design study rather than a preview of a production car, details of its hypothetical underpinnings remain unconfirmed. SAIC states that it has multiple electric motors and an interchangeable battery, but has offered no performance details.

Felix Page

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