New General Motors logo highlights electrification focus

General Motors (GM) has unveiled a new logo as it seeks to rebrand itself as an EV-focused company and create a “world with zero crashes, zero emissions and zero congestion”.

The American company signalled its new eco focus when it reinvented the Hummer as an electric pick-up truck at the end of last year and pledging to invest US$27 billion (AUD$35 billion) to launch 30 new EVs by 2025. Now it has enshrined this commitment in a new logo.

While maintaining the GM acronym, the letters are now in lower case to create a “more modern, inclusive feel”. The ‘m’ has also been reshaped to echo the shape of an electric plug, with the blue background lightened to evoke, GM says, the “clean skies of a zero-emissions future”.

The logo references GM’s new Ultium electric platform that will power the Hummer. Billed as the “foundation for GM’s next-generation EV line-up,” the platform, which GM claims will deliver an EV range of up to 725 kilometres on certain models, will also power the recently revealed Cadillac Lyriq SUV and other upcoming EVs.

In the Hummer, the Ultium platform will produce a 0-100km/h performance time of around 3.0sec, a capability which GM says will be echoed in “some” future electric models.

Alongside its new logo, GM has launched a new marketing campaign called Everybody In. The new promotion will continue GM’s brand revamp by highlighting its vision to create a “world with zero crashes, zero emissions and zero congestion”.

GM chief marketing officer Deborah Wahl said: “GM has the talent, technology and ambition to advance a safer world for all, help reduce emissions and accelerate toward our all-electric future.

“Everybody In demonstrates our intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities or simply taking an EV for a test drive to learn about the benefits of EV ownership.”

GM isn’t the only car firm to redesign its logo in recent months. Just last week, Kia announced a similar shift in focus, promising a “bold transformation” ahead of revealing a new performance-oriented electric crossover, with a new logo design of its own.

Similarly, Nissan unveiled a new logo on its recently revealed electric Ariya SUV, highlighting the increased role that electric vehicles will play for the brand. In 2019, Volkswagen revealed a new logo alongside its pivotal new electric hatchback, the ID 3.

Will Trinkwon

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