Porsche 911 special edition marks 50 years of Porsche Design

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97 porsche 911 targa 50yrs porsche design official side e1642536755462Porsche is celebrating the 50th anniversary of its external design studio with a limited-run special edition of the 911.

Based on the 911 Targa GTS, the 911 Edition 50Y Porsche Design commemorates the golden jubilee of Porsche Design, founded by Ferdinand Alexander Porsche – grandson of company founder Ferdinand Porsche – in 1972.

The new model arrives in Australia mid-2022 and is priced from from $426,900 before on-road costs.

Porsche Design was set up as a design studio to focus on designing a wide variety of objects, with the notable exception of cars. Over the years, it has designed and produced a range of sunglasses, watches and other leather goods, as well as providing design services for other brands, such as Panasonic. Finished in black with a contrasting stainless-steel roll hoop, the new 911 features a number of bespoke design details, such as the retro-style Sport-Tex seat centre panels and grey side stripes.

96 porsche 911 targa 50yrs porsche design official badge

Mechanically, the car is identical to the standard 911 Targa GTS, retaining the 353kW twin-turbocharged flat-six, meaning it will hit 100km/h in 3.5sec and top out at 307km/h.

Buyers will be given the option of either a eight-speed dual-clutch automatic (PDK) or a seven-speed manual gearbox.

95 porsche 911 targa 50yrs porsche design official clock 1Just 750 examples will be produced and owners will be invited to develop their skills behind the wheel in “bespoke driving experiences” at the Silverstone Porsche Experience Centre. They will also be offered a special edition of the Porsche Design Chronograph I watch, which matches the car.

94 porsche 911 targa 50yrs porsche design official aerial duo

Porsche has also unveiled a fully restored 1972 911 S 2.4 Targa, specified to match the new creation.

Built the year Porsche Design was founded, this Targa was originally a neglected 911 T 2.4 Targa, missing parts and in need of restoration. Porsche Classic has restored it to better-than-new condition, with the engine and the chassis being upgraded to 911 S specification.

93 porsche 911 targa 50yrs porsche design official classic rear“The vision was to produce a historical counterpart to the new 911 Edition 50Y Porsche Design,” said Porsche Classic director Ulrike Lutz.

“With the aid of the new Sonderwunsch [Special Wishes] programme, we were able to implement the idea of a unique pair of vehicles. The job of the designers and works restorers was to carefully transfer the specifications of the new car to the classic.”

Both the 911 S 2.4 Targa and the 911 Edition 50Y Porsche Design will be part of a special exhibition to celebrate Porsche Design, which will run in the Porsche Museum in Stuttgart until July.

Jack Harrison

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