Porsche Taycan inspires new TAG Heuer watch edition


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The Porsche Taycan is the basis for a new limited edition watch from TAG Heuer.

TAG Heuer and Porsche launched a global partnership in 2021, and the first fruit of that partnership was the TAG Heuer x Porsche Carrera Chronograph. Now, the Swiss watchmaker has launched its second collaboration with the German sportscar manufacturer, with the Connect Calibre E4 Porsche Edition. Since 2015, TAG Heuer has been a pioneering player in the luxury smartwatch segment and the current offering is the fourth generation to launch in the last seven years.

The TAG Heuer Connected Calibre E4 Porsche Edition features a substantial 45mm case fashioned in sandblasted black titanium, with details picked out in a distinctive frozen blue metallic to mimic a colour seen on the Taycan. The case is topped with a lightweight polished black ceramic bezel with a scale from zero to 400. This scale can be used to display functions relating to the car or used to display heartrate – though one hopes your HR doesn’t get up towards the top of that scale.

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‘Porsche’ is highlighted in frozen blue at the bottom of the bezel, while ‘TAG Heuer x Porsche’ is engraved on the titanium case back.

In launching the new connected timepiece, Frederic Arnault, CEO of TAG Heuer said, “For both TAG Heuer and Porsche, the thrill of driving is part of our heritage, and this watch celebrates the fearless spirit of both – as well as highlights the sustainable innovation of the Taycan. This watch evokes many of the passions we share – high performance, technological innovation and our love for unique and unmatched products.”

Porsche’s Detlev von Platen, Member of the Executive Board for Sales and Marketing, was equally effusive: “Our brands have led the way in embracing new technologies: just as TAG Heuer has led the luxury watch world in terms of embracing smartwatch technology, so Porsche’s sports cars, such as the all-electric Taycan, innovate in their field.”

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The new timepiece is presented on a black calfskin strap with blue stitching and a finish to mimic carbonfibre. As with all TAG Heuer Connected watches, the strap is interchangeable, with a spare black rubber version inside the box.

The TAG Heuer Connected Calibre E4 Porsche Edition features a version of Google’s Wear OS system that’s been customised for TAG Heuer’s requirements, including exclusive timers, along with sport and wellness apps.

Compared to the previous-generation TAG Heuer Connected watches, this new timepiece features a 30 per cent longer battery life, allowing a full day of moderate use (90-minute running and two hours of walking including the use of the Wellness function) from a single charge. The new-gen Connected E4 also boasts a brighter screen with better contrast.
While Porsche faces have been available on previous TAG Heuer Connected watches, an exclusive ‘Circuit’ dial comes as standard with the TAG Heuer Connected E4 Porsche Edition and will remain exclusive to this watch. With a design inspired by an electrical circuit board and racing circuits, the Circuit face is highlighted in frozen blue.

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Owners of the new Connected E4 Porsche Edition who also own a compatible Porsche model can connect their watch to their car and have information displayed on the watch face. Using the Wear OS Porsche app, users can check the battery level and range of their Taycan or range of petrol Porsches. Users can also remotely control the air-conditioning or check overall mileage. Compatible models include the Panamera G2 II (from 2022), 992 911 (from 2022), Cayenne E3 and E2 II, 718, Macan II/III and, of course, the Taycan.

Watch news via Prestige Review.

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