Alfa Romeo, Maserati, DS and Lancia will be all-electric from 2025


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Stellantis’s European premium brands will stop launching new ICE models in just three years’ time.

Alfa Romeo, DS, Lancia and Maserati will launch only pure-electric models from 2025 as part of a bold electrification strategy launched by parent company Stellantis.

The move brings the European premium brands into line with British rival Jaguar, which will also go all-electric from 2025.

All other Stellantis brands operating in Europe – Abarth, Citroën, Fiat, Jeep, Opel, Peugeot and Vauxhall – will stop launching ICE cars in 2026.

Stellantis has launched its Dare 2030 strategy with a view to slashing its carbon footprint by 50 per cent by 2030, boosting revenues and maintaining strong operating margins.

The initiative has heavy implications for all brands in the portfolio but particularly the premium-oriented European brands, which will now undergo a period of rapid and dramatic reinvention to meet the new deadline.

Stellantis plans to multiply its premium segment revenues by four and its profits in this segment by five by 2030. It hopes that in eight years’ time, premium cars will contribute 11 per cent of its overall revenues, up from 4 per cent currently.

Alfa Romeo currently sells the Giulia sedan and Stelvio SUV – both pure-combustion propositions – and is about to launch the Alfa Romeo Tonale crossover, which will get an EV option in 2024. The latest development means the existing duo’s replacements won’t offer an ICE option, calling time on the firm’s Giorgio platform and venerable 2.9-litre V6 petrol engine.

The Turin-based brand is planning to launch an entry-level electric crossover, reportedly called the Brennero, and could revive the GTV name for an electric sports coupe to rival the Porsche Taycan.

Maserati meanwhile sells mild-hybrid versions of the Ghibli sedan and Levante SUV and is tipped to launch an electric Folgore version of the new Maserati Grecale SUV and Granturismo sports coupe in 2023.

It has yet to be confirmed if the Maserati Quattroporte saloon, Ghibli, Levante and new MC20 supercar will survive beyond 2025 with electric powertrains.

DS (not currently sold in Australia) will double the size of its line-up in 2022 with the addition of the new DS 4 family hatchback and DS 9 sedan, but it still has only one EV on its books: the DS 3 Crossback E-Tense.

The French company’s first bespoke EV is due in 2024 on Stellantis’s new STLA platform, alongside an electric version of the 4.

Lancia has only had one model on its books for several years: the 11-year-old Ypsilon supermini. Questions have been raised about the brand’s sustainability, given this extremely limited portfolio and the fact that it currently sells only in its Italian home market, but Tavares’s plan represents Stellantis’s commitment to reviving Lancia’s fortunes as an EV manufacturer.

Given that the Ypsilon is based on the ICE Fiat 500 platform, it’s feasible that a new-generation car could be introduced atop that of the new electric 500.

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