Ford’s new SUV has been spied testing ahead of its unveiling, which will reveal the new ‘US-influenced design’ direction.
Just two months before a scheduled official unveiling, Ford’s long-awaited Volkswagen Group MEB-based electric SUV has been caught testing on public roads.
The as-yet-unnamed Hyundai Ioniq 5 rival was officially previewed last month, but only in a darkened silhouette image that gave little away beyond its basic proportions and distinctive LED headlight signature.
Now, these new spy shots give a clearer idea of how the newcomer will be differentiated from Ford’s existing European line-up – including the Ford Mustang Mach-E – in line with the company’s plan to emphasise its American heritage.
It looks to be a similar size to the combustion-powered Ford Kuga SUV but is squatter and lower, with a blockier two-box silhouette and straighter edges – cues derived from Ford’s popular US-market F-150 and Bronco SUVs.
Its size clearly indicates that it will use the same variation of the MEB platform as the mid-size Volkswagen ID 4, rather than the shorter derivative used for the Volkswagen ID 3 and Cupra Born hatchbacks.
We expect the new Ford to measure roughly 4600m long and 1850mm wide, to have a wheelbase of roughly 2800mm and to come with a choice of rear- and all-wheel-drive powertrains, offering outputs ranging from 110kW to 220kW. A pair of battery options could give around 340-480km of range.
The first Ford EV to use the MEB platform will be revealed in March before replacing the Ford Fiesta at the firm’s production line in Cologne, Germany, around the middle of the year.
The new model has been kept tightly under wraps since it was confirmed in 2021, but Martin Sander, head of Ford’s Model E electrification division, lifted the covers off part of the Skoda Enyaq iV rival’s front end on Twitter in December, saying: “Can’t wait for 2023 to arrive, when we will pull off the cover of our first electric passenger vehicle coming from Cologne.”
Only a small part of the car is visible, but it’s already clear that this new EV will mark a step change in the design of Ford’s European-market cars. As previously reported, Ford’s most successful US-market cars – the Bronco and F-150 most notably – will influence the design of its future global products.
Apart from the new EV’s aero-optimised wheel designs, contrasting lower bumper and chunky headlights, everything remained under wraps, but in size and silhouette (as shown by the latest images), it’s evident that Ford’s new EV will be aimed squarely at cars like the Toyota bZ4X, Nissan Ariya and Volvo XC40 Recharge.
Ford’s Europe marketing boss, Peter Zillig, posted a darkened preview image of the car to LinkedIn, similarly giving little away but revealing a charismatic LED front light signature that could become a defining feature of Ford’s new-era cars.
Zillig said all new Ford models will be designed according to the Adventurous Spirit ethos, which is designed to help Ford “connect emotionally with consumers who say they know we’re American but don’t feel we’re American”.
He said: “Adventurous Spirit is meaningful because it is authentic. We’re not inventing something new. Instead, we’re channelling a strength that has helped define Ford for fast-approaching 120 years. We are tapping into something intangible, but real.”
More specifically, the new MEB car will form part of the Active Adventure model line, together with other mid-size SUVs such as the Ford Kuga.
There are three other ‘families’ in this new age: Wild Performance is for the Ford Mustang line, Urban Escape is for “statement-making models” like the Ford Puma and Ultimate Outdoor comprises hardcore off-roaders such as the Bronco and Ranger Raptor.
Ford’s new European EVs will be built at the Cologne factory where the Fiesta is currently based. The ICE supermini will bow out in July 2023 to make room on the line; Sander previously told Autocar that it “had to go”.
He explained: “We decided to build our first high-volume electric vehicle here in Cologne. There comes the point where we need the space for construction, because we’re turning the Fiesta plant into a fully battery-electric plant. This is why we had to make a decision that we have to stop Fiesta production.”