Hyundai Ioniq 5 a sell out success in Australia

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A rush of buyers overwhelms the Hyundai website as Ioniq 5 sells out in quick time.

Hyundai’s electric sub-brand Ioniq has started cleanly out of the blocks, selling all of its initial 240 Ioniq 5 units in quick succession.

While there were already 70 orders backed by $2000 deposits, when ordering went online the remaining 170 units sold out in just two hours.

The rush of buyers was so great it caused the Ioniq 5 website to crash for a moment before orders could resume.

95 enyaq vs ioniq 5 2021 hyundai tracking side 0

“Please be advised the initial allocation of 240 IONIQ 5s for Australia has been sold, with 170 deposits taken this morning through the Hyundai website,” said a spokesperson for Hyundai Australia.

“Online ordering went live at 9:30am AEDT. The load on the website led to some technical issues and the early suspension of the ordering process. The vehicle sold out in just over two hours.”

The competitively priced model which starts from $72k will not be the only Ioniq model sold in Australia and there will be more stock arriving in the future. Indeed, the initial allocation was intended to reach 400 units but the ongoing semi-conductor crisis and other supply chain issues this year have, as many car makers have experienced, reduced supply and caused delays.

Rather than continue orders without a known fulfillment date, Hyundai says that it will open Ioniq 5 orders once it has clear visibility on when the next allocation can be landed in Australia – so keep your eyes open for more details.

“Once we have clear visibility of vehicle supply, we intend to release a second allocation of IONIQ 5s, with timing likely to be early 2022. Customers who missed out will receive regular updates about the supply situation and timing for release of the next batch,” said Hyundai Australia.

Alex Rae

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