Porsche records best year ever, Taycan sales double

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Stuttgart reports best sales on record last year, driven chiefly by SUVs and Taycan EV.

Porsche is the latest car manufacturer to report record sales in 2021, delivering more than 300,000 vehicles in the face of drastic supply chain shortages.

In the wake of similar announcements from Rolls-Royce, Lotus and sibling brand Bentley, Porsche has confirmed the highest delivery volumes in its 91-year history, driven largely by unprecedented demand for SUVs and its Taycan EV family.

In total, the brand sold 301,915 cars worldwide last year, an 11 per cent increase year-on-year. Its most popular model, the Macan SUV, accounted for more than a third of this figure, with 88,362 units sold.

2021 Porsche Macan GTS Review 6

The larger Cayenne was close behind, selling 83,071 units, while demand for the two-year-old Taycan EV more than doubled to put it in third place with 41,296 units sold.

The Porsche 911 had its best year on record with 38,464 deliveries, which compares to the 30,220 Panameras and 20,502 718 Boxsters and 718 Caymans sold.

Porsche highlights a 22 per cent sales uptick in the US, where it sold more than 70,000 cars, as a driving factor in its strong sales figures. Sales in China, its largest market, increased 8 per cent over the previous record set in 2020, recording 95,671 sales.

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A 7 per cent increase in European sales saw 86,160 cars handed over to customers across the region, of which some 40 per cent were either battery-electric or plug-in hybrids.

Figures issued separately for Australia via VFACTS reveal that Porsche sold 4428 cars, the Taycan accounting for the second most sales with 531 units. The Macan was the best-seller here with 2328 units sold.

Commenting on Porsche’s sales figures, sales and marketing boss Detlec von Platen said: “Despite the challenges posed by the semi-conductor shortage and the disruption caused by the Covid-19 pandemic we have been working hard to enable more customers than ever before to fulfil their dream of owning a Porsche.

“Demand remains high and our order books are looking very robust, so we start 2022 full of momentum and confidence in all regions of the world.”

In the coming months, Porsche will expand the Taycan line-up with the new GTS trim and Sport Turismo estate, and will introduce the hardcore new 718 Cayman GT4 RS as the most powerful version of the 718 yet produced.

Felix Page

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