Rolls-Royce teases Black Badge using crypto NFT

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Rolls-Royce to reveal the “next chapter in Black Badge’s remarkable history” in October.

Rolls-Royce has teased the new Ghost Black Badge through a non-fungible token (NFT) animation, along with details of an announcement set to take place on Friday 29 October.

The luxury firm says it will announce “the next chapter in Black Badge’s remarkable history,” confirming a new model will be added to the firm’s performance line-up.

The short animation film features a Black Badge model resembling the Ghost creeping into frame in a dark, city scene, but no exact model names were confirmed.

Black Badge variants are traditionally offered with uprated power, brakes, suspension and a bespoke interior. They are generally styled with darker colours applied to body parts including the front grille, emblem, side frames, boot trim and exhaust pipes, and owners can heavily personalise their cars.

The Black Badge name has been applied to several models over the last few years. The Rolls Royce Cullinan, Wraith and Dawn are all currently on sale with Black Badge variants, while the previous generation Ghost received an edition itself back in 2009.

Rolls Royce says Black Badge models now make up 27 per cent of Rolls Royce commissions and are designed with inspiration from other luxury means of travel such as yachts and private aircraft.

The name plate was introduced as a way of targeting a new sort of buyer, which the firm described as “increasingly younger, more rebellious Rolls-Royce clientele.”

The models have evolved away from traditionally darker colour types over the years, with more vibrant colours added to the range instead of the signature black increasing levels of personalisation.

Jack Warrick

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